Bloom.

In 1998, Carrie Schaeffer founded Outer Graphics; incorporating all aspects of her experience ranging from trade show design to logo & corporate identity.

Carrie’s favorite aspect of business is the collaboration with each client and the creation of a final product that the client is pleased with. Each day represents a growing portfolio and an abundance of knowledge that is applied for years to come.

The strongest influence in Carrie’s life were her grandparents. Her grandfather owned two successful businesses and stressed the importance of a strong work ethic. Her grandmother was a well known artist in the Upper Peninsula specializing in a variety of mediums. The most poignant detail her grandmother taught was that art is everywhere and she encouraged a career in the arts that Carrie fulfilled.

In 2001, Carrie received the Woman-Owned Business Contractor of the Year Award from the United States Department of Agriculture for outstanding support and service.

Since then, Carrie and her team have continued to network in groups such as Lansing Craftsman Club and Local BNI chapters. In addition, Carrie continues to donate a lot of her time to local non-profit organizations and runs a mentorship program with local graphic design students.